Sheila Roche

Creative and Communications Consultant, (RED)
@sheilaroche

Sheila Roche is the creative and communications consultant at (RED), and an international marketing and communications consultant. In 2006 she assisted in launching (RED) alongside Bono and Bobby Shriver. (RED) provides a sustainable flow of money from the private sector to fight AIDS. Roche has led all of (RED)’s major campaigns, and to date has generated $320M for the Global Fund to Fight AIDS, Tuberculosis, and Malaria. She serves on the Chicago Committee for Human Rights Watch, Kindling Films, and is a member of the Women and Global Development Forum Steering Committee at the Chicago Council on Global Affairs. Roche is an Adjunct Professor at DePaul University.